In 1961 Fantz aimed to better the understanding of what occurs in the minds of infants by observing what they pay attention to most

The false consensus bias is the tendency to see our own attitudes, beliefs and behavior as being typical, correct and normal

In the mid-1950’s Muzafer Sherif and others carried out the Robbers Cave experiment on intergroup conflict and co-operation

The smoky room experiment is a great example of how much people rely on the responses of others to guide their actions

The social conformity waiting room is an experiment conducted by Brain Games set out to test whether or not we’re all unique snowflakes

The Milgram Shock Experiment instructed study participants to deliver shocks of increasingly higher voltage to an actor in another room

The broken glass theory states that any visible signs of crime create an urban environment that promotes even more crime and disorder.

The halo effect is also something referred to as the “physical attractiveness stereotype” and the “what is beautiful is also good” principle