The Dunning-Kruger effect is a cognitive bias whereby people with limited knowledge overestimate their own knowledge

Observer bias occurs when the person has a personal judgment that affects their ability to reach an unbiased conclusion

The focus of Terror Management Theory research is to know how fear of death influences human thinking and behavior

Self-deception involves convincing oneself of a truth or lack of truth so that one does not reveal any self-knowledge of the deception

Groupthink is a psychological theory that involves the idea of humans in groups conforming to an idea without having the facts

The Cognitive Dissonance Experiment is based on the theory that people hold many different cognitions about their world

The theory of Socioemotional Selectivity is another lifespan theory that helps explain the shift of personal goals and behaviors with age

The Asch conformity experiments were a series of psychological experiments conducted by Solomon Asch in the 1950s

In 1962, at Columbia University, Schachter and Singer conducted an experiment to prove their theory of emotion

Drive theory combines motivation, learning, reinforcement, and habit formation to explain and predict human behavior

The sleeper effect is studied by social psychology as it relates to repetitive advertising and delayed persuasion

Pavlov’s dog turned out to be one of the most fundamental experiments in all of psychology for its findings on conditioning.

The Curiosity Drive theory suggests that people desire coherence and understanding in their thought processes

The Magical Number Seven experiment purports that the number of objects an average human can hold in working memory is seven plus or minus two

The principle behind the Theory of Fun is that the easiest way to change people’s behavior is to do the actions with fun.

In 1961 Fantz aimed to better the understanding of what occurs in the minds of infants by observing what they pay attention to most

The false consensus bias is the tendency to see our own attitudes, beliefs and behavior as being typical, correct and normal

In the mid-1950’s Muzafer Sherif and others carried out the Robbers Cave experiment on intergroup conflict and co-operation