The Reframing Matrix Technique
The reframing matrix is another tool that helps teams look at business problems from various points of view.
It takes into consideration the different perspectives of several people with different experiences. This allows generating multiple creative solutions for the problem at hand.
You can use the 4 Ps approach when using the reframing matrix. When brainstorming solutions, look at the problem from these perspectives:
- Product perspective: Is there anything wrong with your product or service? With its quality or the estimated price? Does it fulfill the needs of the customers?
- Planning perspective: Is there anything wrong with your product plans, sales plans or marketing plans?
- People Perspective: Who are the people affected by the problem? What do they think?
- Potential Perspective: How can you increase the potential sales and marketing results? How can you boost productivity?
A careful analysis of these four factors helps a team devise a strategy to successfully present a product to the public.
What are the 4Ps of marketing?
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
Although there are many other “marketing mixes,” the four Ps are the most common and foundational to creating a successful marketing plan.
